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What is Wondermart
- Wondermart
- London, United Kingdom
- Wondermart is a unique, interactive audio tour that takes you on a journey of rediscovery through the familiar surroundings of the supermarket. Wearing headphones and anonymous behind your trolley, you are guided around the aisles immersed in a private soundscape. The real blurs with the imaginary, and the every day setting of the ‘high density retail environment’ becomes the scene of strange adventures. “In creating an entirely private space in a public setting, something extraordinary happens.” The Guardian By turns amusing, moving and strangely entrancing, Wondermart builds upon Rotozaza’s previous work. For ten years, Rotozaza has explored the use of instructions given 'live' to unrehearsed performers. This gave rise to their 'Autoteatro' strategy (pioneered by Etiquette) wherein participants find themselves exchanging audience and performer roles by simply following instructions, often heard via headphones. Located in an ordinary supermarket, Wondermart takes Rotozaza’s work into a public setting and gives the audience freedom within a carefully scripted audio-tour.
did wondermart in brisbane Australia,what a delightful journey to an otherwize mundane activity.fun,mischievious.loved being lost in another world amonst the daily routine enviroment.thanks terri
ReplyDeleteI live in New Farm in Brisbane - to have the Wondermart experience in my own supermarket. Blew! My! Mind! I just can't let go of the image I had rubbing a hole in the freezer door to reveal a man next to me not 10cm - wanting the gelati I was so innocently guarding. What a wonderful piece of inspiration for my own work. Every second was exiting, tense but relaxing - a mash of every emotion. I wen't to Coles tonight for toilet paper... and I watched everyone. And wondered. Thanks Rotozaz. Unforgettable.
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